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Online Business Tools for Marketers eBook

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There are myriads of online tools out there for marketers, but that doesn’t mean that they are all worth using.

In order to figure out what tools would be the best to include in a short report, it’s important to understand what kinds of tools marketers want, what features work best online and why, how expensive a tool is, and how well it works to accomplish a marketing goal.

Going by these conditions, I’ve included some online marketing tools that we think every online marketer to should include in their toolbox, and offered you an evaluation of that tool to convince you to add it.

But, first let’s discuss the criteria more in depth, to give you an idea of what we think makes a useful and worthwhile marketing tool.

How To Evaluate Online Business Tools For Marketers ……………………….. 3

What Kind Of Tools Internet Marketers Want…………………………………….. 3

What Features Work Best Online …………………………………………………… 5

Cost ………………………………………………………………………………………. 7

Goal Metrics …………………………………………………………………………….. 8

The Online Tool Box …………………………………………………………………… 9

WebCEO …………………………………………………………………………………. 9

Tool Category : Traffic ……………………………………………………………… 9

Features ………………………………………………………………………………. 9

Cost …………………………………………………………………………………… 10

Metrics ……………………………………………………………………………….. 11

Aweber …………………………………………………………………………………. 11

Tool Category: Contact Management …………………………………………… 11

Features ……………………………………………………………………………… 11

Cost …………………………………………………………………………………… 13

Metrics ……………………………………………………………………………….. 13

OpenOffice …………………………………………………………………………….. 13

Tool Category: Income ……………………………………………………………. 14

Features ……………………………………………………………………………… 14

Cost …………………………………………………………………………………… 15

Metrics ……………………………………………………………………………….. 15

Twitter ………………………………………………………………………………….. 16

Tool Category: Promotion ………………………………………………………… 16

Features ……………………………………………………………………………… 16

Cost …………………………………………………………………………………… 17

Metrics ……………………………………………………………………………….. 18

Tool Category: Promotion ………………………………………………………… 19

Features ……………………………………………………………………………… 19

Cost …………………………………………………………………………………… 20

Metrics ……………………………………………………………………………….. 20

Google Keyword Tool ………………………………………………………………… 20

Tool Category: Income ……………………………………………………………. 21

Features ……………………………………………………………………………… 21

Cost …………………………………………………………………………………… 21

Metrics ……………………………………………………………………………….. 22

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